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STM - Society in motion

The TV campain…

The STM’s spring campaign is designed to increase awareness among non-users and occasional users of public transit while stressing the value of its passengers with this new campaign slogan: “Every passenger counts for the planet.”  The campaign is not only practical – supported by facts and statistics  – but also human and intelligent as it attempts to convince people to “travel green”. In this sense, it demonstrates that, collectively, all public transit users have a positive impact on the environment.

To watch them:

Campaign Improvements

Campaign – Trees

3 COMMENTAIRES

  1. Francois Lamarche

    Je crois profondément aux vertus du transport collectifs, mais je me demande si ces pubs peuvent arriver à faire réfléchir l’automobiliste indécrottable. Peut-être que miser sur les faibles coûts aurait plus d’impact?
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  2. Paul

    You can give all the adds you want, but people like me who use public transportation will be leaving soon. My self, once I buy my car over the summer I will no longer use public transportation. The reason is that the service pure garbage. Two Saturdays ago I had to rush to catch the bust downtown from Verdun because he had to come by then even though he only comes by every 30mins so I almost missed the bus. Then when I went to get on the metro at McGill the jerk took off just before I got there making me wait the whole 8mins for the next one. Than I missed my connection to the Orange Line and so I had to wait another 8mins. Later coming home from Cote Vertu metro, the metro closed the door on my face before I was able to enter the metro car forcing me to wait the whole 12mins (midnight) and than I had to wait another 12mins at Lional Greaux metro because the green line metro took off just 30secs before I got there. In short, what would have taken me 20mins by car to drive from metro Cote Vertu to metro Verdun took me over an hour due to very poor scheduling on the part of the STM. Later that week I had to go to Vile St. Laurent for something, head to Atwater afterwords to get something at Zellers and than home. The whole trip took me about 5hrs because of waiting for the metros, connecting metros, buses and of course an accident that closed of the green line (a weekly event). Had I drove to Ville St. Laurent, than to Zellers in LaSale instead and back home, the whole trip would have taken me about 3hrs, saving me 2hrs just in one day. Bad week? No, typical week using the STM. Having enough I have decided to purchase a car so I can properly get around the city without be held hostage to poor metro service, bad bus scheduling where the bus is usually late or does not show up at all and the constant strikes that shut the whole system down for weeks at a time, not to mention the daily accidents that constantly interrupt services on the metro..
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  3. isabelo

    woooo
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