Behind the campaign
Discover how public transit is good for our planet by consulting this section. Taking the bus and métro makes a real difference for the environment!
Every passenger counts
Each individual action, each of your trips, counts. All these actions combined become the drivers of a ‘society in motion’. Did you know that by taking a return trip on public transit rather than by car, you are making a move that has a strong ecological impact? In fact, this simple action has the same benefit as planting a tree. Now imagine thousands of passengers just like you… acting together for an even greener city.
De Castelnau station on the night
http://www.youtube.com/watch?v=dy_fMpoT77s
A team of workers was bustling about well before the filming began…
To get the station ready for some twenty members of the film crew and ten or so extras, STM employees undertook a very detailed process to:
• replace the neon lights on the ceiling to improve lighting, all in record Read more on this article …
The STM’s spring campaign is designed to increase awareness among non-users and occasional users of public transit while stressing the value of its passengers with this new campaign slogan: “Every passenger counts for the planet.” The campaign is not only practical – supported by facts and statistics – but also human and intelligent as it Read more on this article …
